For landlords · 6 min read
How to list on Rightmove and Zoopla as a private landlord
You cannot list directly on Rightmove or Zoopla as a private landlord. Both accept listings only from member agents who pay for a subscription, so a private individual has three realistic routes: instruct a high street agent, pay an online listing service that holds portal membership and posts on your behalf, or advertise on platforms that reach tenants directly. Online listing services are much the cheapest — OpenRent, for example, publishes portal advertising from £29 including VAT with a Rightmove upgrade at £70 (checked July 2026).
Frequently asked questions
Can I list my property on Rightmove as a private landlord?
No. Rightmove only accepts listings from member agents who hold a paid subscription. Private landlords must go through a high street agent or an online listing service that holds portal membership and posts on their behalf.
How much does it cost to get on Rightmove as a landlord?
Through an online listing service it is typically a flat fee — OpenRent publishes a £70 Rightmove upgrade on top of its packages (checked July 2026). Through a high street agent it is bundled into commission that commonly runs to a significant share of annual rent.
Is Zoopla cheaper than Rightmove for landlords?
Generally yes through listing services. OpenRent's published portal package covering Zoopla and partner sites is £29 including VAT, with Rightmove charged as a separate upgrade. Confirm current pricing directly, as packages change.
Do I need to be on Rightmove to let my property?
No. Portals generate volume, but volume is not the same as proceedable applicants. In high-demand areas the harder problem is qualifying enquiries rather than generating them, which is why some landlords skip paid portal listings entirely.
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